According to Steve Miller, If it can be copied—it will be copied. That is why he breaks down the two types of benchmarking:
🔍 Intrinsic – Comparing yourself to direct competitors inside your industry
🌎 Extrinsic – Looking outside the box for innovation and ideas.
Most companies get stuck benchmarking only within their own lane. But if you're just watching competitors… you're only learning how to blend in—not stand out.
đź’ˇ Real growth comes from zooming out.
Catch the full episode "How To Compete for customers and capital - Be UN-Copyable with Steve Miller” https://www.rfr.bz/y259db8
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