A business brand is more than a logo or slogan, it is the full corporate culture of how they conduct business with their customers and partners, and their role in the community. Robert Manasier joins Karen Rands to discuss the difference and the dispel confusion over a business 'brand'.
A lot of emphasis and effort is put on a company building a 'brand'. All to often, Founders think this is the logo, their web presence, their messaging. In reality, the business brand, not just a logo, is the DNA and culture of the company. As Robert describes it - Branded Systems. The systems and methods the company uses to conduct business and interact with the market they choose to serve becomes the 'brand' of the company.

Key take aways:
Don't raise money until you have customers.
Branding is internal and external....communication, engaging the community of stake holders and customers.
Building a brand involves creating and building strategies, business execution plans and teams that get your business goals DONE.

Robert Manasier has decades of international commercialization leadership and now serves as the Entrepreneur in Residence to the regional ecosystem of the Capital District of NY to assist the maturing of the startup and entrepreneurial companies in the affiliate partners. He works with Innovate 518, NY's Innovation Hot Spot, and Ignite U as an accelerator and mentors at FasterCapital is a virtual incubator based in Dubai Internet City.

More Info at:
https://www.linkedin.com/in/robertmanasier/
https://www.linkedin.com/company/in-focus-brands/

Karen Rands, the leader of the Compassionate Capitalist Movement and author of the Best Seller, Inside Secrets to Angel Investing, is an authority on creating wealth through investing and building successful businesses that can scale and exit rich. Visit http://KarenRands.co to learn why Investors hire her firm to identify the red flags of deal before you invest or try to raise capital, and entrepreneurs trust her to advise and manage on their capital campaign.

To learn more about the programs and services that Karen and her team offer to entrepreneurs and investors, visit http://karenrands.co

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