According to the SBA, the number of Hispanic business owners has grown 34% in the last 10 years. In fact, there are an estimated 4.65 million Hispanic-owned businesses in the U.S., making them the fastest-growing segment of U.S. small businesses. The growth of Hispanic consumers in the last decade in the US is unprecedented. Business Owners are waking up to the economic power of Latinx business owners and consumers for B2B and B2C business models. This episode of the Compassionate Capitalist Show Podcast explores the nuance of scaling a business, growing the brand and what is needed to tap into this growing demographic segment

Gabriela Pulido, CEO and founder of Scalto, a Creative Consultancy firm. Scalto helps Hispanic and Latin American B2B service businesses design truly scalable business models to grow over time, that starts with their proprietary ScaleX Program. Gabriela joins Karen to share her experienced assisting businesses to develop and implement strategies to cross cultural lines to create trusted brand and customer relationships with Latinx businesses and consumers. Gabriela is an experienced strategic marketing executive with more than 30 years of building successful brands. Learn more: https://www.scalto.com/

Karen and Gabriela start with the basics: What is a brand? What it is not?
They look at why it is important to emotionally engage customers (and would be investors). You'll hear how a brand scales as the company grows to reflect corporate culture/mission, yet retain connected to the customer. On the flip side of that, Karen asks is it even possible to define a brand and a corporate culture when you are just starting up and trying to make anything happen?

Karen Rands is a top podcaster and speaker focused on creating wealth through building and investing in successful entrepreneur endeavors. She wrote the best selling primer for Angel Investors: Inside Secrets to Angel Investing.

To learn more about the programs and services that Karen and her team offer to entrepreneurs and investors, visit http://karenrands.co

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