Siena Dexter joins Karen Rands on The Compassionate Capitalist Show(tm) to talk about the data science of connecting with consumers to choose your brand, your product over a competitor.
How do you create brand loyalty?

How do you interest in a new product or brand so that your target consumer knows what the value is in just 3 seconds?

Siena calls it the 3 Second Decision.

Listen and learn how the BIGGEST names in Consumer Packaged Goods use behavioral economics to trigger the consumers' consciousness logic, and subconscious emotion all at once to make a buying decision and how that turns into brand loyalty.
Siena and Karen dig into the market adoption of meat alternatives and the evolution of the 'women' personal care market.

Siena is the Director of Brand Strategy and Associate Partner at Smashbrand, where she helps Consumer Packaged Goods (CPG) brands win on shelf through quantified consumer metrics. Siena’s educational and professional journey brought her to Smashbrand where her main interest is in Behavioral Economics and her passion is identifying quantifiable ways to predict human behavior. Smashbrand does this very well.
http://smashbrand.com

Karen Rands is a top podcaster and speaker focused on creating wealth through building and investing in successful entrepreneur endeavors. She wrote the best selling primer for Angel Investors: Inside Secrets to Angel Investing and is working on her next book for CEO & Founders that are 'stuck' and don't know where to get the money to scale their businesses.

To learn more about the programs and services that Karen and her team offer to entrepreneurs and investors, visit http://karenrands.co

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