The old, 'if it ain't broke, don't fix it', isn't a good business strategy. Not 'fixing something in you business could mean that there are hidden expenses and inefficiencies that prevent you from growing at the pace you would like, and potentially create friction with your customers that effect retention. It takes courage to make the bold choice to transform your brand, product, or service to the next level by venturing into automating a manual process or figuring out how to use a mobile / web app to improve your operations. Karen Rands speaks with AJ Aluthwala, Co-founder of KallistoArt and ElleApps about the decision process companies should uses when deciding to build or buy software.  AJ shares the 8 elements companies must consider when deciding to move forward with application development: 
customer experience, brand recognition, engaging customers, increasing customer loyalty, improving customer service, unique function/features, consumer trends, marketing tools.         

AJ's Free gift  -- What to look for when selecting an app developer. www.elleapps.com
Connect with AJ Aluthwala www.aja360.com

AJ and his company KallistoArt, specialize in discovering, planning, and executing customized online marketing strategies for businesses to attract massive amounts of online traffic. He has worked with over 200 companies worldwide.  Building upon the success of KallistoArt, he launched ElleApps in 2021, a mobile app development company, and is currently serving clients from coast to coast.

Karen Rands is a top podcaster and speaker focused on creating wealth through building and investing in successful entrepreneur endeavors. She wrote the best selling primer for Angel Investors: Inside Secrets to Angel Investing and is working on her next book for CEO & Founders that are 'stuck' and don't know where to get the money to scale their businesses.

To learn more about the programs and services that Karen and her team offer to entrepreneurs and investors, visit http://karenrands.co

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